Final June, San Francisco’s supervisors accredited a complete e-cig ban in a unanimous preliminary vote. “We spent the 90s battling large tobacco, and now we see its new type in e-cigarettes,” mentioned supervisor Shamann Walton. “That is about fascinated by the following era of customers and fascinated by defending the general well being and sending a message to the remainder of the state and the nation: comply with our lead,” added supervisor Ahsha Safaí.

There are a couple of months left earlier than the ban comes into impact and there may be at the least one try to overturn it underway. Nevertheless if issues stay unchanged, the whole e-cigarette ban will go into full impact in January subsequent yr.

The Coalition for Affordable Vaping Regulation

“We’re strongly supporting these efforts, as a part of the rising Coalition for Affordable Vaping Regulation, to enact strict new regulation and enforcement as a substitute of a ban for all adults that may gasoline a black marketplace for vapor merchandise and the elevated use of lethal cigarettes.”

To this impact, final month Juul Labs donated $three million to the Coalition for Affordable Vaping Regulation. The group was established in Might to fight the first-of-its-kind whole e-cig gross sales ban. Final week, the coalition reported the most recent infusion in a submitting to the San Francisco Ethics Fee on Monday, bringing Juul’s whole contributions for the yr as much as $4.5 million. The coalition’s communications director, Nate Allbee, instructed Forbes that the cash shall be funding a standard marketing campaign which can embrace commercials and canvassing.

Juul spokesperson, Ted Kwong, spoke in help of the coalition. “We’re strongly supporting these efforts, as a part of the rising Coalition for Affordable Vaping Regulation, to enact strict new regulation and enforcement as a substitute of a ban for all adults that may gasoline a black marketplace for vapor merchandise and the elevated use of lethal cigarettes,” he mentioned in a press release.

The marketing campaign, which took out a full-page advert within the San Francisco Chronicle final week, is emphasising that halting the e-cig ban wouldn’t reverse the flavour ban. “Cigarettes kill eight million individuals a yr,” acknowledged the advert. “They shouldn’t keep on the shelf whereas e-cigarettes are banned. It’s only a present to cigarette makers. As a substitute, let’s additional limit e-cigarette gross sales and advertising and marketing to youth, and hold the Metropolis’s current flavored e-cigarette ban.”

Learn Additional: Forbes

UK Specialists: The San Francisco Vape Ban May Cripple Battle on Smoking

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